Telling Numbers: How social media use relates to knowledge of Chowkidar slogans | Explained News, The Indian Express

Telling Numbers: How social media use relates to knowledge of Chowkidar slogans | Explained News, The Indian Express

By Express News Service |Updated: June 12, 2019 4:49:49 am

Telling Numbers: How social media use relates to knowledge of Chowkidar slogans

For example, almost half the respondents who did not use social media had no knowledge of the BJP slogan “Main bhi Chowkidar” and the Congress counter “Chowkidar chor hai”.

Almost half the non-social media user, again, were found to be unaware about the Congress’s promised NYAY scheme. (Representational)

In a new study by the Centre for the Study of Developing Societies that suggested social media did not influence the BJP’s Lok Sabha victory very heavily — the party’s vote share among non-users of social media was comparable to its overall share — one finding was that social media did enhance the reach of the election planks of the main two parties.