The writer is the chief of skills and business development at UNDP India.
What stops rural women from getting involved in entrepreneurship?
Women constitute only 14 per cent of the total entrepreneurs in the country. Women in rural areas face multiple barriers to pursuing income-generating activities, with patriarchal family and societal norms being the primary hurdle.
In Dhani Shankar village, Bhiwani, Renu makes colourful bangles and cosmetic creams using natural ingredients. Renu was lucky to have received the support of her husband in starting her own enterprise. She was motivated to do this after attending a three-day Start-And-Improve-Your-Business training in Jui village, and, she started her shop with Rs 10,000. Now, Renu tells me, she makes a profit of Rs 8,000 in a month. Renu also motivates other women in her village as a Biz Sakhi and, with her help, 14 women have started their own businesses.
When Renu came to participate in the discussion on promoting entrepreneurship, she told me that rural women often face problems in entering the workforce due to their domestic duties. In fact, on an average, Indian women spend 297 minutes daily on unpaid care work.
The need to improve women’s participation in the economy has been a long-standing priority and is also crucial towards achieving the Sustainable Development Goals, too. In recent years, entrepreneurship has emerged as an ideal way for rural women to contribute, by taking a few hours out of their day they can engage in small businesses and bring home additional income. There are multiple programmes which offer support to such women such as the Start and Improve Your Business Program (SIYB) of the International Labour Organization (ILO) and the government’s Trade Related Entrepreneurship Assistance and Development (TREAD). Our ongoing partnership with Hero MotoCorp Ltd and the Government of Haryana too seeks to positively impact the lives of 14,000 underprivileged women like Renu through training and entrepreneurial skill development.
However, recent data released by the Ministry of Statistics and Programme Implementation shows that women constitute only 14 per cent of the total entrepreneurs in the country. So, what is stopping more rural women from getting involved in entrepreneurship?
Through its pilot programmes with rural women under the Disha Programme, UNDP India has come to realise that one of the reasons for this lack of uptake is the absence of mentorship for women entrepreneurs. Women in rural areas face multiple barriers to pursuing income-generating activities, with patriarchal family and societal norms being the primary hurdle. Renu was of course lucky to have a very supportive husband.
Other issues include lack of awareness about opportunities, difficulty in accessing formal financing and poor customer management skills. It is clear that providing opportunities isn’t enough — these women need to be made aware and guided through the process to ensure they are successful.
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