The writer is Samajwadi Party national spokesperson and a historian, political scientist and poet.
Gamification of Indian politics
The lotus has grown a thousand brand extensions while the EC is busy looking for old-school posters, cutouts, leaflets and hoardings.
The BJP is deceiving India with a PUBG meets Fortnite meets a cartoon NaMo election campaign. They are constantly adding game-like or, indeed, virtual elements to everyday life, so that people start mistaking propaganda for objectivity and retweets for real accomplishments. Memes, created by paid-for operatives, are spread across WhatsApp groups set up by “volunteers”. And who can forget the NaMo app contest where people could land a meeting with Prime Minister Narendra Modi if more than 100 people used the referral code generated by their token donation to the party’s coffers. The gamification of Indian politics is, of course, inevitable, given the rapidly increasing penetration of the internet and social media. But when unchecked, it is also liable to manipulation through money and political power.
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