Coomi Kapoor has been a journalist for the last four decades. Her forte has been political reporting. She has witnessed the shifting power equations in the capital -- from Indira Gandhi’s regime to the rise of the Aam Aadmi Party. She is presently contributing editor to The Indian Express. Earlier, she worked for the newspaper as chief reporter, special correspondent and editor, Delhi. Coomi has worked in several publications in different capacities. She was principal correspondent, India Today, editor news, Sunday Mail, bureau chief, Indian Post and political editor, Illustrated Weekly. She has been writing a political diary in a lighter vein since 1985 and her syndicated column was carried by many newspapers. She was also stringer for The Times, London, and columnist for The Star, Malaysia.
Inside Track: In-house talent
The PM pulled a rabbit out of the hat by turning around Rahul Gandhi’s accusation “Chowkidar Chor Hai’’ to his advantage with the campaign “Main bhi Chowkidar Hoon”.
The BJP hired at great expense the top advertising names in the country for its 2019 publicity campaign. Yet, some of the best ideas have emanated from Narendra Modihimself, who has a natural talent for self-publicity. The original slogan coined by the professional ad-men for the 2019 campaign was Namumkin Ab Mumkin Hai, which was happily used as the catchline in government advertisements since there was no mention of the party or the Prime Minister. But when Modi addressed a rally in February, he turned the concept around to announce the more upfront slogan “Modi Hai to Mumkin Hai”. However, surveys with sample audiences suggested that even this slogan did not resonate with listeners and many did not understand the Urdu word “mumkin (possible)”. The PM pulled a rabbit out of the hat by turning around Rahul Gandhi’s accusation “Chowkidar Chor Hai’’ to his advantage with the campaign “Main bhi Chowkidar Hoon”, cleverly incorporating his supporters in his campaign. All Central ministers quickly fell in line and attached the prefix ‘Chowkidar’ to their Twitter IDs, as did other followers. The chowkidar campaign is reminiscent of 2014, when Mani Shankar Aiyer had dismissed Modi as a mere chaiwallah and Modi had cleverly turned around the elitist insult into a badge of honour.
Grudge match
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