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Women as Influencers
- The Migrants as Messengers awareness-raising campaign (MaM), developed by the International Organization for Migration (IOM), uses innovative mobile technology to empower migrants to share their experiences and to provide a platform for others to do the same.
By capturing the migration experiences on-camera and sharing the videos on Facebook, the campaign aims to educate potential migrants and their families about the risks involved in irregular migration. It also presents alternatives to migrating on routes that run dangerously through the desert, on to the Mediterranean Sea, and often lead to indefinite detention in North African countries like Libya.
MaM, funded by the government of the Netherlands, is a regional project run in Senegal, Guinea-Conakry, and Nigeria. It trains migrants who return home, like Ndiaye and Fatou Sall, in videography, interviewing, migration reporting, and online advocacy, so they can volunteer as ‘citizen journalists,’ or more appropriately, ‘migrant messengers.’ So far, IOM has trained nearly 80 migrants, referred to as Volunteer Field Officers, across the three participating countries; about one-third of the volunteers in Senegal are women.
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