viernes, 6 de octubre de 2017

Pricing babies out of the market | MercatorNet |October 6, 2017| MercatorNet |

Pricing babies out of the market
MercatorNet |October 6, 2017| MercatorNet |

Pricing babies out of the market

‘If you love your baby'- the marketing pitch new parents should ignore.
Veronika Winkels | Oct 6 2017 | comment 1 

Entering into parenthood and family life is a joy… and a massive anxiety attack these days. Why? Ask the market strategists. Babies have become a massive industry. With many couples choosing to cap their family at two children, or even just one child, they, more than others, feel the pressure to get it right.
This anxiety and pressure has been tapped by big business. They have learnt that new parents are willing to spend up on all the paraphernalia that comes with having a baby: the nursery, the car, the pram, the wardrobe, the formula and the food.
Each of these, and more, has been made into major business -- and they’re making a killing. I’d hazard a guess that the average cost of a child has sky-rocketed over the past fifty years.
The pitch that opens the parental purse is, “If you love your baby….” It may not be stated explicitly, but it’s exploited to the nth degree: “If you love your baby, you will buy the safest and the most comfortable car. And then you will upgrade to tinted windows, “because sunlight can damage your baby’s retinas.”
How thoughtful of your dealer to have considered that. Entertaining the alternative, which is to invest in a $5 sunshade, suggests you don’t think your baby’s eyes are really worth protecting.
The thousands new parents spend on setting up the nursery, and decking out their car with every new gadget “needed” to equip them on their journey through parenthood is driven not only by their anticipated joy. Marketers can make it a guilt trip by driving them to buy the “safest,” the “most updated,” the “best”.
If you consider making the chest of drawers double as your change table, or buying the less expensive pram, you are depriving your beautiful baby of the optimum comfort, safety, and happiness they might experience, and which they deserve. If you really loved them, you would not think of causing any such deprivation.
No wonder parents think they can’t afford more than one or two children. When they cost upwards of $10,000 a head, and that’s just the first two years, how can anyone afford more than two, three at best?
Well, the first child might cost a pretty penny (after all, she’s so pretty!), but every subsequent child doesn’t have to. That is, if you don’t absolutely need to provide them with the latest and the most updated version of everything. When Fancy Pram 2.0 comes with a plusher seat, more breathable material, and a better posture fitting (you could ruin your baby’s back for life if you don’t get it), how could you neglect your child by failing to get it?
My biggest concern is that the vulnerability experienced by overtired and inexperienced new parents, subsequently turned into guilt by the baby industry, may be powerful enough to influence parents against having any more children. It’s just too expensive.
I am for safety. And I am for comfort. Absolutely I am for creating the most beautiful and happiest experience for your child. But the message in our culture on this is strong and insistent: words like “safety” and “comfort” have become synonymous with “having the most expensive”.
Instead, mothers and fathers need to have the confidence to not be drawn into a guilt-trip by those who see them as cash-cows. Instead, they need to hear more often that it is okay to dress their children in a few hand-me-downs, and buy a few things second hand.
Having grown up in a big family, I cannot say how grateful I am to my parents for the gift of siblings. Because a brother, a sister, the chance to become a little band of adventurers and mischief makers, is so much better than having the best, the latest, and the most expensive.
Veronika Winkels is a freelance writer who lives in Melbourne and is married with two young children. She recently completed a thesis on the philosophy of science


October 6, 2017

Everywhere ones looks in Australia, apparently, the same annoying slogan appears. On banners, billboards, t-shirts -- even on remote hillsides in Tasmania, as Michael Cook observes in an article today. “Love is love”. What does it mean, besides “Vote yes in the referendum on gay marriage”? What kind of love are they talking about? Michael looks at some possibilities and decides that the “marriage equality” movement owes us an explanation.

Also today we revisit Charlottesville as a professor of political science, Joseph Hebert, uses Socratic reasoning to argue that free speech rights would not have been violated if the city had been permitted to shift the white supremacist demonstration to a safer location than the city centre.

And if you have forgotten what you learned in history class about cuneiform writing, there’s a refresher course on the subject. It begins with a startling anecdote about Saddam Hussein.

Carolyn Moynihan
Deputy Editor,
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‘Love Is Love’—or is it?
By Michael Cook
The slogan may be appealing, but it is meaningless and deceptive
Read the full article
Pricing babies out of the market
By Veronika Winkels
‘If you love your baby'- the marketing pitch new parents should ignore.
Read the full article
Pope doubles down on marriage document
By Michael Cook
In an informal gathering in Colombia last month, he insisted that his critics are wrong.
Read the full article
The recovery of cuneiform: the world’s oldest known writing
By Louise Pryke
An embarrassment of textual riches!
Read the full article
Socratic reason, free speech, and white supremacists
By Joseph Hebert
Free speech cannot be absolute.
Read the full article
Defenders of the Unborn: the virtue of steadfastness
By William C. Duncan
Chronicling the pro-life movement before Roe v. Wade.
Read the full article
Murder mystery solved after several decades
By Jennifer Minicus
Jessie befriends an abused girl from a troubled family.
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‘We matter too’: another voice from the ranks of straight spouses
By Laura Lowder
Being the ex-wife of a homosexual does not define us, but we need support and respect.
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In Ireland, David and Goliath meet again
By Michael Kirke
This time the issue is the nation’s Constitutional protection of the unborn child.
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Passion and pain: why secessionist movements rarely succeed
By Damien Kingsbury
Catalonia is luckier than most, but there is a more practical goal.
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By Shannon Roberts
And it is increasing economic inequality.
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