How Engro Fertilizers Is Creating a More Direct Route to Farmers in Pakistan By Daphna Berman. Photos by Engro Fertilizers.

How Engro Fertilizers Is Creating a More Direct Route to Farmers in Pakistan Engro Fertilizers is helping farmers in Pakistan access reliable, affordable inputs through a direct-to-farmer model that is reshaping agricultural markets. By Daphna Berman. Photos by Engro Fertilizers. https://www.ifc.org/en/stories/2026/how-engro-fertilizers-is-creating-a-more-direct-route-to-farmers-in-pakistan?cid=ECR_E_NewsletterWeekly_EN_EXT&deliveryName=DM290623# In Pakistan, a new e-commerce app and direct farm delivery are putting genuine fertilizer and expert agronomic advice directly to smallholders — bypassing counterfeit products and unreliable supply chains. Backed by an IFC investment that marks the first rupee-denominated agricultural transaction of its kind, the initiative is also creating rural employment.