As OTT gains prominence, we need to ask if due diligence is followed by content creators specific to the Indian context | The Indian Express

As OTT gains prominence, we need to ask if due diligence is followed by content creators specific to the Indian context | The Indian Express

As OTT gains prominence, we need to ask if due diligence is followed by content creators specific to the Indian context

JULY 1, 2020 9:24:10 AM

Since most people across age groups are confined to their homes, there is also an increase in collective viewing. This new reality, in some ways, has led to a greater scrutinisation of content by the viewers.