A fair-skin obsession is a lifelong training in self-loathing and discrimination

A fair-skin obsession is a lifelong training in self-loathing and discrimination

Not fair, but how lovely: Exploitative ideas of skin colour don’t have to define you forever

JULY 2, 2020 9:22:28 AM

HUL and other brands are not the only ones guilty of colourist bias — from cinema to news television and advertising, there has been little challenge to the upper-caste, North Indian ideal of beauty and desirability. But, given the generations of dark women and men who have been made to feel unworthy because of the colour of their skin, it is not a burden they can shrug off.