Advertisers unhappy over new Lauer allegations but may not bolt NBC's 'Today'
Blockbuster rape allegations against former "Today" show host Matt Lauer and coverup accusations against NBC News executives may displease advertisers but probably won’t scare them off, ad industry insiders say. “I don’t think that advertisers are going to be happy," said Eric Schiffer, CEO of Patriarch Group and Digitalmarketing.com. "But I don’t see mass exodus out of NBC because of what was perhaps a poorly managed set of circumstances.”
Blockbuster rape allegations against former "Today" show host Matt Lauer and coverup accusations against NBC News executives may displease advertisers but probably won’t scare them off, ad industry insiders say. “I don’t think that advertisers are going to be happy," said Eric Schiffer, CEO of Patriarch Group and Digitalmarketing.com. "But I don’t see mass exodus out of NBC because of what was perhaps a poorly managed set of circumstances.”
Journalist Ronan Farrow’s forthcoming book, “Catch & Kill,” reportedly includes allegations that Lauer – who was fired in November 2017 - raped a colleague while covering the 2014 Winter Olympics in Sochi, Russia. NBC is facing new questions about the firing -- what managers knew and when they knew it -- as well as a possible quid-pro-quo negotiation with film producer Harvey Weinstein, who is nearing a trial in his own sexual assault case. "Today" brings in more than $500 million a year for NBCUniversal and its parent Comcast.
No hay comentarios:
Publicar un comentario