Who is raising our children? Screens, baby shark, and the impact on early childhood Jaime SaavedraEzequiel MolinaCristóbal Cobo February 11, 2026 This page in: English Español العربية

https://blogs.worldbank.org/en/latinamerica/impact-screen-time-in-early-childhood Sixteen billion. That’s how many times the popular children’s song Baby Shark has been viewed on YouTube. That’s more than twice the world’s population—and here’s what’s truly striking: 5 of the 10 most-viewed videos in YouTube’s history are content for young children. Not Bad Bunny. Not Taylor Swift. But baby sharks and buses with spinning wheels. These numbers reveal something important: early childhood is being reshaped by screens, long before Instagram or TikTok enter the picture.