From ambition to price: How much are firms really willing to pay for clean hydrogen? Jevgenijs SteinbuksSvetlana Ikonnikova May 12, 2026 This page in: English © 2026 The World Bank Group,

https://blogs.worldbank.org/en/developmenttalk/from-ambition-to-price--how-much-are-firms-really-willing-to-pay Clean hydrogen is attracting growing attention as a way to decarbonize industry. Many emerging markets appear to have favorable conditions for producing it cheaply, especially where renewable resources are strong and imported fossil fuels or fertilizers are costly. Several governments are increasingly framing green hydrogen and ammonia as part of their energy security and food security strategies. But one basic question still sits at the center of the policy debate: when will firms actually find it worth buying? © 2026 The World Bank Group,