Protect to prosper: How nature-based tourism drives jobs and growth Juergen Voegele September 25, 2025 This page in: English © 2025 The World Bank Group,

https://blogs.worldbank.org/en/voices/protect-to-prosper-how-nature-based-tourism-drives-jobs-and-growth For World Tourism Day this week, we spotlight how nature-based tourism is driving job creation and economic growth. Each year, nature-based tourism fuels around 8 billion visits to protected areas, covering 17 percent of the world’s land and 8 percent of its marine areas. These visits deliver substantial economic benefits, generating about $2 to $5 in local household income for every tourist dollar spent. Find out more on why nature-based tourism is a triple win for countries. © 2025 The World Bank Group,