Giving a Boost to Rural Women Entrepreneurs © 2024 The World Bank Group,

Bhai Amma’s Biryani Subitha Banu, fondly known as Bhai Amma, arrives like clockwork at 10 am at her small roadside stall in Erode, in India’s southern state of Tamil Nadu, bearing two large vats of biryani. On a good day, she sells out her stock by noon and goes on to cook a spicy mutton or chicken curry for the men who frequent the wine shop next to her. At night, she returns with a stock of eggs, to whip up omelets for the evening clientele. By 8.30pm, when she has made a profit of INR 700-800, she returns home with her son, to begin anew the next day. This savvy entrepreneur would now like to double her earnings by expanding her little stall, employing more people, and increasing her offerings. But for this she will need an investment of about INR 1,00,000. https://www.worldbank.org/en/news/feature/2024/11/21/giving-a-boost-to-rural-women-entrepreneurs © 2024 The World Bank Group,