From creating awareness to wearable fabric: How companies are fighting single-use plastic pollution

To fight single-use plastic pollution, and go the eco-friendly way, popular brands are opting for measures that align innovation with sustainability.

raw cycle, raw pressery, adidas parley, indianexpress.com, nestle india, REFASH, The Body Shop, recycling, upcycling, sustainability, single use plastic pollution, plastic pollution, — Companies are increasingly opting towards upcylcing measures for environmental sustainability. (Getty Images/Thinkstock)

Have you ever imagined wearing an ocean-friendly T-shirt made of plastic? When used plastic bottles are washed and chopped into flakes, melted and formed into chips, extruded into yarn and woven into fabric, then dyed, ocean-friendly, wrinkle-free T-shirts are what you get. ‘Raw Cycled’ T-shirts by cold pressed juice brand Raw Pressery is just one of the recent examples where companies are consciously trying to mitigate plastic pollution through upcycling or recycling. In Raw Pressery’s case, turning every seven empty plastic bottles into a wearable apparel has helped them make a “little impact”.